Saturday, February 25, 2012

The Poor Me Sales Syndrome ? Friday's Editorial

Is it just me or is the poor me sales syndrome appears to be spreading its insidious infection even further and further?

Credit www.sxc.hu

This morning I clicked on another potentially good discussion over at a? LinkedIn sales group and then clicked on the link to learn more.

What did I read??

Another sales landing page!?

Give me a freaking break!

Earlier this week I attended a local business to business networking event sponsored by Rick Gosser of Gosser Corporate Sales. He was celebrating his business anniversary by bringing in some of his vendors to showcase their promotional products. I went with another local small business owner, Paul Kennedy. to support Rick first because this was not about me, but about him and his local small business success.

During this business to business networking event I met several other small business owners including Angela Ramos of Inspiration Fitness and Dan Rosenberger. Angela had an open house the previous week to celebrate the relocation of her business to a larger facility.? Rick was in attendance there to support her.? Sales Training Coaching Tip:? Business to business networking is essential for small businesses provided there is clarity and intent behind the actions.

Personally I am quite tired of so many small business owners engaged in the ?poor me sales syndrome.? These are the folks constantly complaining about their inability to increase sales. Possibly if they had a more giving attitude or what my friend Dan Waldschmit calls a giving mindset they would achieve their goal to increase sales?? And in many cases, I never observe these same small business owners supporting other small business owners or sales professionals unless there is some ?quid pro quo? involved.

Last year around the Christmas buying season, ?buy local? became a mantra for many small businesses. This attitude and more importantly behaviors of ?buy local? appeared to have died just as quickly as the holiday mantra of? ?Peace and Good Will.?

Now some who read this post may have as what my husband calls ?tight shorts.?? They may be thinking, I hardly have time to market my own business, attend to my own sales, do what I need to do less alone support others.? These folks are so infected with the ?poor me sales syndrome? it is oozing out from every pore in their bodies.

Get over it!

With so many small business owners engaged in content marketing which is really education based marketing, they are sharing their content under the auspices of this ?poor me sales syndrome.?? These folks are truly clueless about what makes a great blog content as Martha Griffin recently posted.

The ability to increase sales is directly connected with the ability to:

  • Think of others first
  • Take focused and directed action
  • Be authentic

Now some may ask why call attention to this ?poor me sales syndrome??? Focus on being positive, ignore these folks may be their responses.? That advice is very good.

However, with so much emphasis on sales training coaching with the inability to increase sales being experienced by many small business owners to sales professionals, ignoring the ?poor me sales syndrome? is much like the childhood story of the Emperor?s New Clothes.? These individuals may have some of the best sales skills and truly do not need more sales training coaching experiences.

By calling attention to this malady, this infection may awaken a few of those clueless individuals with one of those ?Ah, ha moments, I could have had a V-8!?? Ignoring this anti business building attitude will only allow it to continue to be spread throughout the land in my humble opinion.

Inoculate yourself now!

Take action!

Look to promote others first!

Who knows you may find your goal to increase sales is far easier than you ever had envisioned.

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Source: http://processspecialist.com/increasesales/sales/poor-me-sales-syndrome-editorial/

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